Antoine Brunel

SEO EXPERT +
PYTHON DEVELOPER
= ANTOINE BRUNEL

  • Demonstrable experience in increasing KPI (high quality SEO traffic & organic conversions)
  • Strategist, Analytical & Determined to achieve the objectives
  • Python Programmer & Digital Marketer that loves applying data science to SEO
  • Google Ads, Google Analytics & Tag Manager certified
  • SEO Teacher in the communication & digital marketing master at UAB university
  • Trilingual in English, Spanish & French

Applying SEO Best Practices create Virtuous Circles that improve Organic Conversions.

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EXPERIENCE

Head of SEO | SEO CONVERSION | BARCELONA | 2010-Present

Functions

Increasing traffic and B2C conversions (leads & e-Commerce) from search engines by applying SEO & SEO strategies in 12 countries. Auditing websites, writing SEO reports & meeting with customers to promote SEO best practices. Designing strategies to rank better with technical, content & UX quality. Writing technical specifications for engineers. Developing a content marketing plan. Reducing the cost per conversion for Google Ads accounts. Using Python libraries for SEO.

Customers

Clínica Eugin (a small IVF clinic in 2010 that became the second in Europe and SEO leader from 2013 to 2019), Mutuelle-conseil (health insurance comparator, 1 million unique visitors monthly, optimization of lead costs from 15€ to 8€), APICIL (5th insurance company in France), …

SEO Teacher | UNIVERSITAT AUTÓNOMA BARCELONA | 2014-Present

Teaching SEO methodology, success cases & best practices in lectures and hands-on workshops in the Communication & Digital Marketing Master’s Degree. Tutorships for international students at UAB university.

SEO SEM WEB ANALYTICS | ZINC MACHINE | BARCELONA | 2013-2015

Functions

Created KPIs dashboards to help customers better evaluate SEO-SEM results, ROI & predict future trends. Selected the best KPIs for the customer’s website business model. Writing of technical specifications for Google Analytics implementation. Created Zinc Machine along with 2 co-partners.

Scrum Master (Agile) | FUTURLINK | BARCELONA | 2008-2009

Functions

Led a team of 6 developers, Developed a php Facebook application for sending photos from Facebook to mobile phones through Bluetooth & Wi-Fi (before 3G), Developed in C# of a Windows desktop application.

TEST RESPONSIBLE | MPUS GALILEO | INDRA SPACE | BARCELONA | 2006-2007

Functions

Test responsible for the « Mission Processor Uplink System » component for the GALILEO project, the European global navigation satellite system (GNSS). Led a small team of 2 developers. Wrote requirements and specifications for integration & system tests. Programmed test algorithms in Java.

SOFTWARE DEVELOPER IN C# | ABB | FRANCE | 2003-2005

Functions

Developed a Windows desktop application in C# combining computer vision along with robots on industrial chain production for Nestlé & Delacre.

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EDUCATION

MASTER’S DEGREE IN COMMUNICATION & DIGITAL MARKETING

UAB university in Barcelona — 2011 / 2012

BENG DEGREE IN COMPUTER SYSTEMS ENGINEERING

Brunel University, London — 1999 / 2002

LICENSES & CERTIFICATIONS

  • Google Analytics, Google Ads and Google Tag Manager certifications (yearly).
  • NLP (Natural Language Processing) in Python. Data School. 2019
  • Machine learning course applied to SEO. Neuronaa. 2018
  • Logic reasoning. (online course) CNED, France. 2017
  • WPO training. Udacity. 2016
  • Summer school at Digital Methods Institute (DMI). University of Amsterdam (UvA). 2012
  • SEO Book training. 2011
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KNOWLEDGE

Digital Marketing

  • Strategies combining the best of SEO, SEM & social networks, SEO best practices, Structured data & rich snippets for Google,
  • Web analytics, Dashboards creation, AB Tests,
  • Google Ads.

Tools

  • Google Search Console, Google Analytics & Google Tag Manager, Link Research Tools, SEM Rush, AHrefs, Tableau, OnCrawl, Majestic,
  • WordPress, Drupal, PrestaShop.
  • HotJar, Google Optimize & Google Ads,
  • JIRA, Trello, Asana & Monday.com

Programming : GitHub · Stack Overflow

  • Python: SciKit-Learn, Pandas, Django & Scrapy, SQL
  • Extracting data from websites, Facebook, Twitter & YouTube.
  • Domain migrations, website migrations to WordPress & Drupal CMS,
  • WPO (Web Performance Optimization), HTML 5 & AMP,

LANGUAGES

Trilingual in English (3 years in London), Spanish (Living in Barcelona, since 2005),French mother tongue.

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OTHER

  • During week-ends, studying for an online course in philosophy (2nd year of BA) since 2017 at Paul-Valéry University. Montpellier.
  • Running 4h / week.
  • Translating for Translators Without Borders.
  • Reading philosophy and literature in English, Spanish & French.

REFERENCES

Antoine Brunel has worked with us for numerous years to help define and implement our SEO strategy. From the very first moment, he clearly understood our company’s main goals. And since then he has proactively helped us achieve them. His work is and has been extremely professional and satisfactory. 

Sergio Calatayud, marketing director, Clínica Eugin

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